I write it.

Two workshops with everyone who matters to the brand. Four weeks later, the Value Scenario: the sentence and the story the brand runs on, in everything it does and says.

At your table or mine. One brand at a time.

I guard it.

I am in the room when the narrative is brought to life: rebranding, campaigns, agencies, the people who carry it. One session a month, and on call for every decision that touches the narrative.

Until the narrative is second nature.

I challenge it.

Half a day a month. You bring the work, I challenge it, and we finish it on the spot.

Month to month.